Browsing Retrospective theses by Subject "Importance-Performance Analysis (IPA)"
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Skiers' and snowboarders' perceptions of the quality of a ski resort in Japan : an application of importance performance analysis and recreation specialization / by Michael Scorgie. (2008)Identifying customers' perceptions of the strengths and weaknesses of a particular service is an important step in the process of providing good service quality. This insight will allow managers to prioritize and allocate ...