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Apps for academic success: Developing digital literacy and awareness to increase usage

dc.contributor.authorCanuel, Robin
dc.contributor.authorMackenzie, Emily
dc.contributor.authorSenior, Andrew
dc.contributor.authorTorabi, Nazi
dc.date.accessioned2021-09-17T13:58:39Z
dc.date.available2021-09-17T13:58:39Z
dc.date.issued2017
dc.identifier.citationCanuel, R., MacKenzie, E., Senior, A., & Torabi, N. (2017). Apps for academic success: Developing digital literacy and awareness to increase usage. Education for Information, 33(3), 135-152en_US
dc.identifier.urihttps://knowledgecommons.lakeheadu.ca/handle/2453/4849
dc.description.abstractAs a consequence of the high adoption levels of mobile technology, users are increasingly accessing academic library-subscribed content via vendor-supplied mobile applications (apps) or responsive websites. However, users may be unaware of the existence of some standalone apps and might miss benefitting from available apps at their most significant point of need. This paper outlines the McGill Library’s multifaceted approach to promotion and outreach to increase awareness and usage of mobile apps in an effort to provide additional access points for the library’s e-resources. A variety of online and traditional promotional methods were employed, such as faculty news e-bulletins, an app web-guide, images on the Library home page slideshow, and in-person demonstrations, to advertise two of the Library’s subscribed apps, PressReader and BrowZine. Complementing this approach, four different workshops were offered at different times during an academic year targeted to specific audiences: faculty, university communications and library staff, and students. The authors describe the content and results of these initiatives showing how specific promotional strategies appear to have a greater impact on usage. They conclude with thoughts on how current behaviours in mobile usage might begin to affect the future direction of mobile access to library-subscribed e-resources.en_US
dc.language.isoen_USen_US
dc.publisherIOSen_US
dc.subjectAppsen_US
dc.subjectApp usageen_US
dc.subjectDigital literacyen_US
dc.subjectAcademic librariesen_US
dc.titleApps for academic success: Developing digital literacy and awareness to increase usageen_US
dc.typeArticleen_US
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dct.issued
dc.source.urlhttps://content.iospress.com/articles/education-for-information/efi160085en_US


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