| dc.description.abstract | Broadly, the concept of sustainability provides directions for sustainable development in the
global context whereas sustainability education is referred to as a systemic response to
sustainability issues (Holdsworth & Thomas, 2020). In higher education, business schools train
business leaders who will in turn operate much of the business sector. Business schools therefore
have economic, social and environmental impacts on societies through their training programs.
Particularly, marketing is one major stream of business education that trains marketers for the
business sector. Given the sustainability focus that many universities have adopted (Kemper et
al., 2020a), university teachers play important roles in inculcating sustainability principles of in
students. However, in the context of marketing education, there is little research on how
university teachers perceive sustainability or how that would affect their teaching. This
qualitative case study explores the perceptions of marketing teachers regarding sustainability in
marketing education. A university in Canada is selected as the research site because of its stated
focus on sustainability. The research adopts semi-structured one-on-one interviews with five
teachers specializing in marketing. For data triangulation, marketing course syllabi were
reviewed to enhance the research credibility. Thematic analysis with NVivo identified themes
arising from interview data. [...] | en_US |
